Amusing! And I don’t usually rate these things..

Somewhere in a little town in Belguim.
On a square where nothing really happens. never.
we placed a button.
push to add drama and see what happens!

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…